I find China’s short video industry most revealing when I look beyond viral clips and shopping festivals. A crowded livestream can demonstrate popularity, but it cannot explain whether viewers will return, advertisers will renew campaigns, or merchants will earn enough to stay. That tension sits at the heart of Future Tech China: The Challenges Ahead […]

Shanghai Fashion Week is no longer simply a sequence of catwalks followed months later by clothes arriving in stores. Its Spring/Summer 2027 season brought nearly 100 runway presentations and roughly 1,000 participating brands into an ecosystem where shows, showrooms, online discovery, consumer data, and retail increasingly operate at the same time.  That commercial overlap explains […]

I find the most revealing marketing stories begin with what shoppers do after something catches their attention. Do they investigate, ask a friend, watch a demonstration, or buy immediately? Reading CCI Qampa: Nick Cakebread on China’s Year in Content Commerce, I see a useful starting point for understanding how those actions connect. Published in December […]

I judge a video platform by what happens after the first interesting clip: do I follow the creator, explore their older work, and return tomorrow? That is the test behind Can ByteDance’s Xigua Video Become China’s Next YouTube? Recommendations can attract attention, but lasting success requires viewers and creators to build relationships. Xigua’s mix of […]