Coppolella entered China with something most small European streetwear labels can only dream of: a powerful domestic fashion partner, access to Chinese retail infrastructure, a recognizable Italian identity, and roots in skate culture. Yet those advantages raise the bigger question: will ticking all the right boxes help streetwear brand Coppolella win in China, or does […]

When lockdowns gripped Wuhan in early 2020, traditional commercial advertising collapsed overnight. Watching global brands attempt glossy, scripted solidarity campaigns felt hollow, performative, and profoundly detached from reality.  That disconnect is why our team selected this specific case study: our brand film pick kuaishous supporting role in coronavirus documentary spotlights how an app stepped back […]

One movie transformed Zhang Xiaofei from a familiar comedy performer into an actress audiences across China affectionately began calling their “national mom.” That transformation happened with remarkable speed: Hi, Mom opened during the fiercely competitive 2021 Lunar New Year season and grew through word of mouth into one of China’s biggest box-office successes. For American […]